Across industry, a Marketing department has been the last to get truly automated, operationally speaking. Yes, there are websites and various tools, but until recently, there have not been comprehensive, integrated web-based platforms that link marketing operations to sales results. This is sort of a “last frontier” for an entreprise, which has found it hard to understand how Marketing directly impacts revenue in past.
Organizations have slowly been adopting digital marketing tools and platforms to control marketing operations, but many of these result in “swivel chair” management as Marketers must use several to have a decent window on their operational performance. That has to change.
At the heart of what Allinio does to help companies is make this transformation into a Data Driven Revenue organization with new but proven Marketing platforms. Allinio can help your organization develop a Marketing strategy that is aligned with Sales objectives, supporting processes, and plan for the right fit of web-based solutions. The methodology for conducting a Marketing tools/systems audit includes the following:
- The identification and assessment of current Marketing tools/systems
- The definition of additional requirements of a Marketing tool/system
- The development of a roadmap for reconfiguring/upgrading/augmenting an existing Marketing tool/system
- The specification of technical requirements for a new Marketing tool/system
- The development of a cost/benefits analysis for a keep/buy decision
- The delineation and/or creation of roles regarding use of the existing or new Marketing tool/system
Other Allinio services to help you align your business for transformation with Marketing Automation:
- Sales Tools/Systems Audit & Consulting
- Lead Management Process Audit & Consulting
- Metrics/Reporting Audit & Consulting