The real “roll up the sleeves” phase begins after the Marketing Automation platform has been acquired, and it is time for Allinio as your initial administrator to start getting it activated for operational use. Allinio will allocate a steady amount of time so your organization will see the project transform from an abstract concept to an actual working application on which your Sales and Marketing departments will depend. This phase may include:
- Configuration of your organization’s required business rules and content strategy into the Marketing Automation platform
- Data migration and cleansing of data from legacy applications, databases, spreadsheets and other data sources
- Training of end users to help them get the most efficient experience from your investments in technology
- The actual launch of at least one content campaign
- First tier support of the Marketing Automation platform
Other Allinio services to help you grow your business with Marketing Automation:
To learn more about how Allinio can help you automate your marketing, contact us.
