The phrase “garbage in, garbage out,” while humorous, doe not go far enough in reminding you about the true costs of warehousing bad data. Bad data leads to wasted opportunities and bad analytics. Allinio can help cleanse and standardize your prospect or customer database in a matter or weeks with the following improvements:
- Migration/consolidation of all lists into one centralized database
- Standardization of nomenclatures for addresses, titles, organizations, etc.
- Appending of incomplete records (full names, titles, companies, addresses, etc.)
- Deletion of fraudulent or illegible leads
- Documentation of cleansing routine and training of platform end users
Other Allinio services to help you grow your business with Marketing Automation: