Lead generation is critical to your organization’s continued revenue stream, and blogging is an increasingly popular method of generating new leads.
Organizations tend to simply put up a “Contact Us” button or a phone number, but this will not generate much cooperation. Today’s buyers want something if they are going to submit contact information – namely some content that is of value to them in performing their job.
For the B2B customer, Allinio will help create an editorial calendar and monitor for current news commentary to foster the continual creation and distribution of blog content that will be of value to your audience. Based on on the search keywords that are relevant to your product or service offering, your new or revamped blog will serve as a better entrance into your lead management system.
Allinio can assume management of an existing blog, migrate it to a new platform, or start a blog for your organization from scratch.
Other Allinio services to help you grow your business with Marketing Automation:
- Online & Integrated Campaigns
- Content Marketing Strategy & Tactics
- A/B and Multivariate Testing
- Landing Page & Personalized URL (PURL) Management
- Variable Data Publishing Campaigns
- Microsite Creation & Management
- Online Public & Blogger Relations
- Search Engine Optimization/Search Engine Marketing
- Website Analytics
- Online Competitive Analysis
- Webinar Planning & Execution
- Social Media & Online Community Enablement
- Web Video Production & Integration