Given the criticality of content in relation to the success your online presence and hence the generation and management of qualified leads, Allinio can help your organization transform in a true content marketing organization through the following steps:
Content Planning – Allinio starts each client engagement by performing a content audit which includes an inventory of your content in all formats, an analysis of leading firms in your competitive space, and assessment of content opportunities based on the personas of your buyers and influencers. Mapping out a content plan built around a relevant stacks of keywords will then give us the schedule for creation.
Content Production – Allinio adheres to a highly scrutinzed content creation process which incorporates a network of vetted expert writers with relevant industry or product experience. Original content is validated and the client is rendered full copyright ownership of all content paid for.
Content Optimization – Content will be produced to include keywords and appropriate topics that result in SEO success. Allinio will optimize content before it is publicly released.
Content Distribution – Distribution is key because the more places your place content or links to your content the more likely your content will be tweeted about, linked to, bookmarked, and blogged about. Allinio’s content distribution services include catalysts like Google News feeds and partnerships with online PR engines to get your content to as many places in the digital world that is relevant to your audience.
Content Testing & Performance – Allinio can conduct A/B or multivariate testing on each piece of content if need be in addtion to the landing pages which will serve as the registration pages for the content in question. Addtionally, Allinio will measure content’s effect with KPIs such as search engine rankings, traffic volume and track conversion rates to determine cost of lead or customer acquisition.
Other Allinio services to help you grow your business with Marketing Automation:
- Online & Integrated Campaigns
- A/B and Multivariate Testing
- Landing Page & Personalized URL (PURL) Management
- Variable Data Publishing Campaigns
- Microsite Creation & Management
- Online Public & Blogger Relations
- Search Engine Optimization/Search Engine Marketing
- Website Analytics
- Online Competitive Analysis
- Webinar Planning & Execution
- Social Media & Online Community Enablement
- Blogging Services & Blog Maintenance
- Video Production & Integration