Landing pages play a critical role in your online marketing – it is the “first impression” of your website that a searcher arrives at after they click on your search engine listing, and it is the culmination of your efforts to convert online searchers into the lead qualification process or directly into customers. An effective landing page will:
- Tell the visitor that they correctly found what they were looking for by including the query term in the title and/or description;
- Not be cluttered or overly wordy;
- Have appealing graphics, colors, product images;
- Provide a clear incentive to buy (temporary price reduction, free add-on, guarantee, support etc.); and
- Have a very clear “call to action” (“Order Today!,” “Request a Quote,” “Subscribe Now,” etc.).
Allino designs effective landing pages to complement a client’s online marketing. These services include construction of online forms, surveys, information requests and trial downloads for your visitors resulting in improved visitor retention rates and the conversion of more visitors into leads or customers for your business. Naturally, this can include mobile landing pages also.
Personalized URLs (PURLs), when tied into integrated campaigns, variable data publishing, and landing pages, are a powerful mechanism for attracting the attention of individuals. Allinio can help plan and execute PURL-based campaigns so that you stand out from your competition.
Other Allinio services to help you grow your business with Marketing Automation:
- Online & Integrated Campaigns
- Content Marketing Strategy & Tactics
- A/B and Multivariate Testing
- Variable Data Publishing Campaigns
- Microsite Creation & Management
- Online Public & Blogger Relations
- Search Engine Optimization/Search Engine Marketing
- Website Analytics
- Online Competitive Analysis
- Webinar Planning & Execution
- Social Media & Online Community Enablement
- Blogging Services & Blog Maintenance
- Web Video Production & Integration