Microsite Creation & Management

Like a landing page, a microsite is a small, usually independent website that is a supplement to a primary brand or “parent” website.  Ranging in size from a single page to a number of pages,  microsites can echo the corporate or brand look and feel, but it could look  completely different.  No matter what the look, it is created to be a separate destination and contains unique content.

There are several reasons to build a microsite:

  • Augment your normal organizational website with new or different information for a specific campaign or audience
  • Utilize as a distinct site for specific divisions, brands, products or services
  • Promote a specific event
  • Launch a new product/Test a concept
  • Respond to threats to organizational reputation
  • Supplement a corporate website that may have policies or technological barriers to support optimal search engine optimization
  • Supplement or act as a unique landing page for a pay per click advertising campaign
  • Expand your ecosytem of online assets to generate additional traffic to your main or another website

Allinio will help you define the objectives for each microsite, and then will analyze and determine how the various target segments would search for it, and build a keyword list and keyword stacks based on that determination.   By developing a robust site architecture that leverages the best performing keywords, Allinio will have created for you the most optimal path for conversion.

Through its network of creative professionals, Allinio will create your microsites and will work with you each step of the way so you can make the right decisions regarding graphics, stock or custom photography, and copy.  The Allinio team can either develop content for you or improve existing copy with regard to search and optimize your microsite’s visibility performance within the leading search engines.  Additionally, we can manually submit to search engines as well as leading directories such as Yahoo!, and then monitor visibility, traffic statistics and conversions.  Working with vetted SEO/SEM organizations, we can also launch a pay-per-click advertising campaign for each microsite.

Other Allinio services to help you grow your business with Marketing Automation:

To learn more about how Allinio can help you grow, contact us.

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