Some “old fashioned” marketing still makes an impact on a buyer. Combined with internet marketing tactics, and the bolstered with visibility enhancements due to marketing automation, even things such as outdoor advertising and direct mail can reinforce a brand and drive sales. Integrated or mulitchannel marketing (aka cross-media marketing) combines variabled data printing, mailing services, and online marketing to create a diversified campaign that can provide you with higher response rates and in turn, higher return on investment.
Allinio can help you plan and execute cost-effective, integrated campaigns combining the power of interactivity with print and other media to produce powerful, synergistic results. Ultimately the data from any campaign will be driven to web based tools that will allow Allinio to monitor your campaign’s effectiveness and work with you to maximize its potential and increase your ROI.
Other Allinio services to help you grow your business with Marketing Automation:
- Content Marketing Strategy & Tactics
- A/B and Multivariate Testing
- Landing Page & Personalized URL (PURL) Management
- Variable Data Publishing Campaigns
- Microsite Creation & Management
- Online Public & Blogger Relations
- Search Engine Optimization/Search Engine Marketing
- Website Analytics
- Online Competitive Analysis
- Webinar Planning & Execution
- Social Media & Online Community Enablement
- Blogging Services & Blog Maintenance
- Video Production & Integration