Allinio can help you acknowledge your customers as individuals with personalized greetings, graphics, and offers. Variable data publishing can personalize each customer facing piece, whether it is physical or digital, making it absolutely unique to the recipient. The personalization can get as detailed as the existing data you have collected allows.
Overtime, as you collect more data about individuals, you can make each time you communicate with a customer a distinctive personal experience. Such experience increase the probabilty that you will achieve a higher return on your marketing campaign investment. Response rates for campaigns using variable data publishing range from two to fifteen times the response rates of traditional printing, yet are not that prevalent in practice by today’s marketers. This is so because while it is worthwhile, most marketers need the expertise of a firm like Allinio to get them through the discipline of coordinating all the “moving parts” to such an endeavor.
Other Allinio services to help you grow your business with Marketing Automation:
- Online & Integrated Campaigns
- Content Marketing Strategy & Tactics
- A/B and Multivariate Testing
- Landing Page & Personalized URL (PURL) Management
- Microsite Creation & Management
- Online Public & Blogger Relations
- Search Engine Optimization/Search Engine Marketing
- Website Analytics
- Online Competitive Analysis
- Webinar Planning & Execution
- Social Media & Online Community Enablement
- Blogging Services & Blog Maintenance
- Web Video Production & Integration