Your organizational decisions should not depend on “hunches” by a few people, no matter how long they’ve been in the business. Strategic business decisions must be determined from validated data and thorough analysis instead of biased guesses; your organization deserves the facts behind how and why a visitor is coming to your website. What is critical to ongoing lead generation and lead management decisions is knowledge of what prompted those visitors who eventually convert (purchase something, download something, register for something, phone in, or agree to conduct some other behavior asked from the site).
Ultimately, in order to better manage your budget, you need to know the cost of each campaign on a per customer basis, and which of those campaigns produces the best ROI of your marketing dollar.
Allinio’s Web Analytics Service leverages the investment your organization may have already made in a web analytics platform, or can spec out and implement a new platform on your behalf. Additionally, Allinio can manage the platform for your organization on an ongoing basis, using it to measure and optimize your chance of success by systematically studying your company’s website stats on a detailed level and presenting the discovered information in a context that has value to your business, including metrics such as:
- Cost per visitor by search engine
- Cost per conversion by search engine
- ROI on pay–per–click buys by search engine
- ROI on natural search results by search engine
- Cost per visitor by specific keyword/keyword stack
- Cost per conversion by specific keyword/keyword stack
- ROI on pay–per–click buys by specific keyword/keyword stack
- ROI on natural search results by specific keyword/keyword stack
Allinio can thoroughly review your campaigns and regularly advise your organization on exactly which search engine optimizaiton or search engine marketing efforts are helping achieve your objectives and can recommend which keyword/keyword stacks to eliminate, what possible replacements to test, and when organic search (SEO) is strong enough to phase out pay-per-click (SEM) efforts.
Other Allinio services to help you grow your business with Marketing Automation:
- Online & Integrated Campaigns
- Content Marketing Strategy & Tactics
- A/B and Multivariate Testing
- Landing Page & Personalized URL (PURL) Management
- Variable Data Publishing Campaigns
- Microsite Creation & Management
- Online Public & Blogger Relations
- Search Engine Optimization/Search Engine Marketing
- Online Competitive Analysis
- Webinar Planning & Execution
- Social Media & Online Community Enablement
- Blogging Services & Blog Maintenance
- Web Video Production & Integration
To learn more about how Allinio can help you grow, contact us.
How do I first align my marketing and sales processes?
How do I automate my organization’s marketing and sales processes?
