LeadsCon, Day 1: Any Marketing Automation in There?

July 28, 2010 By 1 Comment

lead generation, lead management, lead nurturing, leads, lead scoring, model, sales, marketing, lead qualification, qualified leads, sales leads, demand generation, Marketing Automation, Marketing, email marketing, marketing operations, marketing platform, drip marketing

Day 1

Yesterday, The Marketing Consigliere asked What will LeadsCon Offer Marketing Automaters? Over 1,000 filled the conference room for the initial sessions.  Jay Weintraub (@jayweintraub), an organizer of the event, kept a good tight schedule of some impressive panelists.  This was a different world for The Marketing Consigliere, who primarily advises in B2B Marketing world.  The event was focused towards the B2C marketing world, where a pay-per-click and CPM frame of mind tend to dominate.  Of interesting note: [Read more...]

Filed Under: Advertising, B2B Marketing, B2C Marketing, Demand Generation, Email Marketing, Lead Generation, Marketing, Social Networking Tagged With: , , , , , , , ,

Mobi Las Vegas!

March 12, 2009 By Leave a Comment
Slot Machines by Inkiboo

Image courtesy of http://flickr.com/photos/inkiboo/

Imagine checking into a Las Vegas casino like Mandalay Bay, New York-New York, Monte Carlo, The Mirage, or Treasure Island and going to the pool before you indulge in a little blackjack.  Your cell phone rings and you’ve received a personalized targeted promotion regarding a special dinner deal in one of the hotel restaurants, or your favorite dealer is having an exclusive event for you and other special customers.

[Read more...]

Filed Under: Behavioral Marketing, CRM, Marketing, Mobile Marketing, Net-Centric Marketing Tagged With: , , , , , , , , ,

When Bad Things Happen to Good Data

November 12, 2008 By Leave a Comment

Database detonation

We’ve all had hard drives crash and gone through the hell of picking up our business lives afterwards. For individuals this can be traumatic and completely disruptive.

But what happens to the Enterprise when a database “detonates?” [Read more...]

Filed Under: Business Intelligence, Data Mining, Leadership, Marketing, Net-Centric Marketing Tagged With: , , ,