This Week’s ADWEEK article, “Addressable Ads Get Closer to Reality,” Betsy Cummings reports about “Project Canoe,” a joint venture of some of the largest cable companies, is creating a platform that can target TV ads by household. Tests of “addressable ads” have been conducted in Huntsville, Alabama, and are planned for Baltimore, Maryland. What made The Marketing Consigliere chuckle was her first line of the article: “Marketers, […]
