David Thompson, CEO of Genius.com wrote a succinct article in this week’s DM News titled, “Technology’s sales upside: The death of the cold call.” He makes a great point that with new web tools, which he calls “Sales 2.0,” enable sales people to “reach out to the right people, at the right time, with the right message.” Sales 2.0 fits neatly into the concept of Network Centric Marketing, or […]
Focus groups, which are easily five-figure marketing expenses, are not embraced by all. Those that do understand the value of focus groups know that getting a focus group together is always a challenge and requires a lead time to find and attract qualified participants. Likewise, it takes time to get observers assembled at the same time, behind the mirror to see what’s going on. And […]