Happy Third “Blogiversary”

Happy Third “Blogiversary”

This is the third anniversary of this blog.  Similar milestones were previously acknowledged in 2009 and 2008 with much joy and pasta, but this year is extra special.  Although it is still referred to as “The Marketing Consigliere” Blog, and written in the third person narrative, it is undergoing change as it figures out what kind of Marketing blog it wants to be when it grows up. Earlier this spring […]

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Unica Helps Marketers Reach Out to iPad Users

Unica Helps Marketers Reach Out to iPad Users

This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad.  This capability allows Marketers to target and track email communications to iPad users. This is a tremendous boost to the utility of this marketing automation technology, which determines what device customers or prospects are using to view email, and then renders the communication in the device-specific format whether it be iPad, iPhone, Android, Blackberry or other “smart” […]

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Two Better Mousetraps?

Two Better Mousetraps?

Two companies in the Washington, DC area are approaching a time honored business ritual – the exchange of business cards between two professionals – in slightly different ways. DubMeNow of Vienna, Virginia has a smart phone based application that allows people to quickly text or email their contact data to another user with the application loaded on their smart phone. The data appends directly to device’s […]

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