Getting on Dean’s List at B2B University

Just a week after a great time at Eloqua‘s “Brave New World,” The Marketing Consigliere had the pleasure of attending another very crowded B2B event in the Washington, DC area.  Silverpop held a session of its “B2B University” and he was surprised to see it was a standing-room only event for the B2B crowd; DC is not known for its B2B community; there’s not even a Business Marketing Association chapter here.  And what makes an event like this even more rewarding is meeting professionals from companies he’s never heard of before.  It humbles him to discover companies that have been around for years that he was oblivious to. [Read more...]