Snap! B2B iPhone Apps! Part II

Snap! B2B iPhone Apps! Part II

The other week, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations.  Those apps were primarily mobile extensions of CRM applications, for use by salespeople.  There are few more to talk about, each more suitable for the marketing side of an organization.  Ironically, despite the “hotness” of the iPhone and in the Marketing arena, the “hotness” of marketing automation tools, it’s hard to […]

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Snap! B2B iPhone Apps! – Part I

Snap! B2B iPhone Apps! – Part I

With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions.  Apple‘s popular iPhone, which was once thought of as a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional. Some leading marketing automation service providers have created applications […]

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