Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation. Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo. Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]
We’ve scoured many reviews about the other week’s great Dreamforce event put on by Salesforce. Gary Honig (@GaryHonig) brought to our attention a great blogpost from an unlikely (from a private sector perspective) source: GovLoop, a social network for the government community to connect and share information. In this blogpost, “The Top 5 Things I Learned from the Biggest Tech Conference in the U.S.,” Mike Bernard (@Bernster) gives his […]
Lead Follow-Up, a niche solution available on the Salesforce AppExchange for the past four years, has hundreds of small business customers. We took a look at the app and think it’s a decent entrée into Marketing Automation for a number of reasons: First, it offers a 30-day trial followed by month-to-month credit card billing; second, the billing is at very attractive price points for small businesses, especially sole […]
video montage of Glengarry Glen Ross courtesy of walkingf00l The recent acquisition of Jigsaw by Salesforce is a good sign of the times for Net-Centric Marketing. By including Jigsaw’s 21 million B2B contacts as part of its AppExchange service offering, Saleforce makes a more seamless process out of your email marketing efforts. By having the data needed to drive your revenue available in a convenient way, you no longer need to hunt down […]
In 2000, The Marketing Consigliere configured an application for a small startup’s sales group using a cool new tool called Salsforce.com. Most sales organizations were using spreadsheets and flat databases (and a lot still are) so the idea of what was known at the time as an ASP-based offering was very unique. The startup is long gone from this earth, but Salesforce has grown to be […]
The trend towards personalization in the B2C arena is gathering momentum. This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers. Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts. By also leveraging data […]
Elly Trickett, the Editor-in-Chief of DM News, writes in her article “There’s Life (And Opportunity) Behind Data” about the difficulty of keeping track of consumers as they make life changes and inherently contact information changes. With a new residence but only a cell phone, her usual direct mail fails to reach her but certain vendors plugged into the moving / postal world know how to reach […]
Omniture and salesforce.com announced the launching of Omniture Closed-Loop Marketing on salesforce.com’s AppExchange. This is a great example of aligning sales and marketing – working with sales, marketers will be able to follow simultaneous marketing campaigns and to ascribe credit to the specific campaigns resulting in a sale, transaction or a conversion. Marketers should be all over this and sales should be demanding more campaigns. Even without the robust salesforce.com […]