Keeping Up With Moving Customers and Data

September 17, 2007 By Leave a Comment

Elly Trickett, the Editor-in-Chief of DM News, writes in her article “There’s Life (And Opportunity) Behind Data” about the difficulty of keeping track of consumers as they make life changes and inherently contact information changes. With a new residence but only a cell phone, her usual direct mail fails to reach her but certain vendors plugged into the moving / postal world know how to reach her quickly with messages of services and products relevant to new home owners.  Good for the B2C world. [Read more...]

Filed Under: B2B Marketing, B2C Marketing, CRM, Net-Centric Marketing, Social Networking Tagged With: , , , ,

A Perfect Match?

September 12, 2007 By Leave a Comment

Omniture and salesforce.com announced the launching of Omniture Closed-Loop Marketing on salesforce.com’s AppExchange.

This is a great example of aligning sales and marketing – working with sales, marketers will be able to follow simultaneous marketing campaigns and to ascribe credit to the specific campaigns resulting in a sale, transaction or a conversion.

salesforce.com + Omniture

Marketers should be all over this and sales should be demanding more campaigns. Even without the robust salesforce.com element, Marketers should be ecstatic about Omniture’s acquisition of Offermatica last week – that is also sure to be a great marriage of web analytics and multivariate testing. Companies that don’t have these types of tools will be surprised when they find out they are being outmaneuvered by competitors that do. This marriage of capabilities allows SMBs a better C4ISR Marketing capability and should get Marketers a little more respect from Sales.

Filed Under: C4ISR Marketing, Campaign Management, CRM, EMM, Marketing, Metrics & Measurement, SMB Marketing Tagged With: , , , , ,
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