Twitter Envy

December 11, 2009 By Leave a Comment 

modified Creative Commons from Sidewalk Flying

In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media.  Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter and other tools.  By themselves, most of these tools may not be effective, but when used in an integrated campaign can be very valuable.

But being the Founder of the Program, he has wholeheartedly been spreading news about it.  However, he did not expect to get such a myopic reply, from someone in the same social circles, resulting from an email blast that was promoting the Awards Program:

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Filed Under: Agencies, B2B Marketing, Leadership Tagged With: , , , , , , ,

The 2009 B2B Twitterer of the Year Awards

October 22, 2009 By Leave a Comment

Not skipping a beat from the memorable tradition started last year, the Marketing Consigliere invites you to nominate the business-to-business organization that should be recognized for its use of Twitter in 2009.

Now in its second year, the B2B Twitterer of the Year Award recognizes an organization for outstanding contributions in practicing, promoting, and/or enhancing professional business via the microblogging sensation Twitter.

An impressive panel of judges is being assembled from the wide spectrum of the B2B world – consultants, agencies, and organizational marketers.

There is a Facebook Fan Page and a Twitter account (@B2BTOTY) that allows you to follow the program as you like.

The hashtag for the 2009 B2B Twitterer of the Year Awards is #b2btoty.

Think about one or more organizations that you think show excellent marketing and leadership with Twitter who should win and nominate them today!

Filed Under: Leadership, Marketing Tagged With: ,

Get Ready for the B2B Twitterer of the Year

September 23, 2009 By Leave a Comment

Continuing the initiative and tradition started last year, the Marketing Consigliere invites you to nominate the business to business entity that should be recognized for its use of Twitter in 2009.  The panel of judges and nomination rules will be posted shortly.  So if you are interested, start paying attention to tweets from B2B companies to get ideas on who you would like to nominate for showing leadershp with Twitter.

The hashtag for the 2009 B2B Twitterer of the Year Contest is #b2btoty.

Filed Under: B2B Marketing, Campaign Management, Leadership Tagged With: ,