Creative Commons by Jim, the Photographer Sung to the tune of “Up On The Housetop“ You get the prospect to opt-in, So you’ll commit no spamming sin, Send them an invite from afar To attend your webinar! Drip, drip, drip! Ask for their zip! Clicks, clicks, clicks! Analytics! Out from your email, Slick, slick, slick, Down thru’ the funnel Comes revenue thick! White papers flying […]
More and more organizations are realizing that the talent and resources of Marketing need to be “reeled in” to support sales. While “branding” is important, remember this: A brand is merely the promise of an experience. In order to experience the brand, one must generally purchase the product or service of the brand. In order to purchase the product or service of the brand, you […]