Your Marketing and Sales teams should communicate like a platoon.

This is the eighth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Communications

Obviously the telephone will continue to be a major tool to the Net-Centric Marketer for communications.  For outbound and inbound data gathering and selling, the telephone has proven its versatility and from an interactive perspective, remains widely accepted by customers.  Enhancing the capabilities of voice-based platforms are Internet based Interactive Voice Response (IVR) systems, which are a significant advancement over legacy IVR platforms. [Read more...]