The Play’s The Same, But the Actors Change With Every Scene

The Play’s The Same, But the Actors Change With Every Scene

The Marketing Consigliere reads a lot of trade rags. He scours them to for articles or ideas to bring to The Marketing Consigliere Blog. Sometimes, believe it or not, there’s nothing he thinks meets the newsworthy standards of this blog. Sometimes he gets Blogger’s Block. Sometimes the day job gets in the way, or he spends too much time exploring Second Life for ideas and get sidetracked… And […]

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B2B Magazine is Preaching- Where’s the Choir?

B2B Magazine is Preaching- Where’s the Choir?

In his opinion column of this week’s BtoB Magazine, (if you’re in B2B you should be a subscriber – I can’t “live” without it!) Ellis Booker, the Editor, asks the question perfectly: “Media execs cling to print…too tightly?” He was referring to his observations at the recent American Business Media annual Top Management Meeting in Chicago.  The Marketing Consigliere wishes he had been a fly on the wall. But then again, he […]

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