Marketing Still Stuck in a Silo

Marketing Still Stuck in a Silo

“Marketing Tech Use Lags,” by BtoB Magazine contributing editor Richard Karpinski reports that IDC‘s CMO Advisory Practice is issuing a study that finds inadequate technology planning and investment in marketing departments. IDC Research Vice President Michael Gerard has indicated that for marketers, planning is not a continuous process but an isolated event; however, it should indeed be continuous.  With less than 2% of a marketing budget being invested in marketing applications, many marketers with […]

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