David Thompson, CEO of Genius.com wrote a succinct article in this week’s DM News titled, “Technology’s sales upside: The death of the cold call.” He makes a great point that with new web tools, which he calls “Sales 2.0,” enable sales people to “reach out to the right people, at the right time, with the right message.” Sales 2.0 fits neatly into the concept of Network Centric Marketing, or […]
