Krafty and Wal*Smart?

Krafty and Wal*Smart?

There are two very interesting net-centric marketing developments for in the B2C world that have made the trade press recently. The Kraft iPhone Assistant is available through iTunes and allows users to view recipes (using Kraft products of course), save favorite recipes, watch a cooking video, create shopping lists, find stores, and even get offers or incentives from participating stores.  All this while seeing ads for Kraft products.  It is currently […]

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