Holiday Carol: Carol of the Marketing Metrics

Holiday Carol: Carol of the Marketing Metrics

Photo by Laenulfean http://www.flickr.com/photos/laenulfean/   OpinionLab, Foresee Results, Give the Voice of The Customer. Or use Tealeaf, Coradiant; Experience Will be measured! And if you have The budget for Omniture or Even ComScore Webtrends or then Coremetrics will Your metrics needs Grandly fulfill! Or if you’re cheap, It’s not a leap, Google can too, Give stats to you. Klout is a treat While people tweet See influence Of audience! Measure, measure, measure, […]

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The Quantitative to Qualitative Spectrum of Marketing Data

The Quantitative to Qualitative Spectrum of Marketing Data

A couple weeks back, the Web Analytics Association hosted a webinar entitled “Web Analytics is Easy!” along with Eric Peterson’s Web Analytics Demystified. The title was ironic on purpose. Web analytics is complicated and just beginning to evolve. One of the most interesting slides called “Web Site Optimization Ecosystem Technology” prompted me to do a little quick and dirty research. The idea of the slide was that pure web analytics tools measuring […]

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