Last week at the DMA‘s Digital Marketing Days, The Marketing Consigliere was curious about what technologies there were to improve traditional “non-technical” direct marketing. Sadly enough, many of the exhibitors involved in printing looked sort of embarrassed when they were asked if they were involved with “variable data printing.” Another SWAG vendor offering custom logo printing on just about anything with a surface had not ever used Twitter, confusing it with Facebook as a “toy for teenagers.” But one of the refreshing stops he made was at a booth where there’s a Connecticut based company that is intelligently helping maintain the value of direct mail…
