C4 or "4 Cs" for Marketing Automation

March 29, 2010 By 2 Comments

USS Vincennes (CG-49) Combat Information Center

USS Vincennes (CG-49) Combat Information Center
http://www.flickr.com/photos/divemasterking2000/  / CC BY 2.0

This is the seventh in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

The C4 Portion: Command, Control, Communication & Computing

C4 responsibilities require up-to-date equipment, robust networks, and comprehensive business rules to be followed by a Marketing executive in planning, directing, and executing in order to achieve marketing objectives. [Read more...]

Filed Under: B2B Marketing, Business Intelligence, C4ISR Marketing, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , ,

“Digitally Deficient CMOs Need Not Apply”

July 30, 2007 By Leave a Comment

Jeff Gundersen’s recent article “All You Digitally Deficient CMOs Need Not Apply” in the July 23rd Advertising Age reminded The Marketing Consigliere of his blog entry just a couple of weeks ago about what he calls the “Digital Leadership Vacuum.”

Advertisiing Age Logo

Yet another reminder that Marketers should be leaders, and not “Technology Leave-Behinds.”  Don’t worry about branding – worry about lead generation.  The surge in EMM and MRM is going to drown their careers if they don’t watch out.  The time for C4ISR Marketers is now.

Filed Under: EMM, Lead Generation, Leadership, Marketing, MRM, Net-Centric Marketing Tagged With: , , ,

A Digital Leadership Vacuum

July 16, 2007 By Leave a Comment

There once was a company with a proud brand. They talked about how to strengthen the brand, how to promote the brand, and how to leverage the brand. [Read more...]

Filed Under: Brand Management, C4ISR Marketing, CRM, EMM, Lead Generation, Marketing, MRM, Net-Centric Marketing, Web 2.0 Tagged With: , , , , ,