Marketo’s Spark Should Light a Fire for SMBs

Marketo’s Spark Should Light a Fire for SMBs

Yesterday Marketo announced a new service offering for the SMB market called Spark.   Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations.  Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign. Marketo’s announcement of a SMB app is a […]

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8 Reasons Startups Need Marketing Automation

8 Reasons Startups Need Marketing Automation

Tech startups are generally innovators.  But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales.  The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, […]

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