from Dslyecxi.com's Tactics, Techniques & Procedures Guide

This is the sixth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Human Intelligence

As in warfare, the benefits of technology for Marketers do not make Human Intelligence (HUMINT) obsolete; the direct observation by humans of an event or environment is just as critical as ever.  As always, the better the HUMINT is, the greater the probability of a desirable outcome will be.  Digital video recording of a focus group should not replace live visual observation of that focus group; Customers are human and most likely desire or enjoy interacting with other humans. [Read more...]