Nowadays with advertising proliferating everywhere, there are ads on checkout line conveyor belts, large ad stickers on flooring, and mini-ads on shopping carts, on gas pumps, to mention a few.

I recently picked up a copy of P-O-P Times, a publication of the In-Store Marketing Institute. Most of the editorial covers point-of-purchase products that retailers can use on their shelves or in the aisles. Nice, creative, sturdy hardware that can probably withstand the bangs and mishaps in a store. Designed to catch the eye and free the impulse genie in all of us.

However, fundamentally, they are just “push,” and while engineered to generate sales, they are not engineered to generate other useful data. [Read more...]