The Malls Have Eyes…

The Malls Have Eyes…

In a Marketing Consigliere blog from last year, it was noted that the integration of eye analytics and ultrasound by companies such as Influence Media make possible the delivery of audio messages to precise spots in a public space, based on eye contact.  Another blog from around the same time described the possibility of using video and off-the-shelf technologies to profile automobiles entering a parking lot and target messages via digital […]

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Sounds Like REALLY Targeted Advertising to Me

Sounds Like REALLY Targeted Advertising to Me

The Scream, by Edvard Munch (1863-1944), National Gallery, Oslo In the April 2008 Wired in “It’s All in Your Head,” Clive Thompson recently wrote about technology beaming to our heads and the inevitable civil rights battle over the act of doing so. While it is reminiscent of my February blog entitled “EmSense – Common Sense or Nonsense?,” it’s not about mind reading but about mind influencing – through advertising. […]

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