With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions. Apple‘s popular iPhone, which was once thought of as a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional. Some leading marketing automation service providers have created applications […]
What helps make network centric marketing possible? Energy. So what about your remote sales force, your “road warriors?” Even if they don’t need to be directly online for their task at hand, they still need energy for “old fashioned” offline computing. So effectively we’re all electricity junkies, desperately looking to get a constant fix. The Marketing Consigliere hates running out of juice on his smartphone […]
I’ve set up a “lens” called “C4ISR Marketing – aka Network Centric Marketing” on Squidoo and am trying to teach myself about whether it provides utility for B2B marketers. My “lens” (this is what you call your site there) is not a high ranking site in the Squidoo world by any means, but I guess it’s better than a lot of others. For now I’ll tinker with it […]