Marketing Automation Services, Demand Generation, and Lead Management | Allinio
With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions. Apple‘s popular iPhone, which was once thought of a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional.
What helps make network centric marketing possible? Energy. So what about your remote sales force, your “road warriors?” Even if they don’t need to be directly online for their task at hand, they still need energy for “old fashioned” offline computing. So effectively we’re all electricity junkies, desperately looking to get a constant fix.
The Marketing Consigliere hates running out of juice on his smartphone, iPod Touch, and laptop, especially when he travels by air coast to coast or on an international basis. Without power outlets on planes, sometimes he can only work for part of the trip. And with less magazines or newspapers floating around the cabin, there’s less chance he can find the comforting diversion reading or doing a crossword puzzle or sudoku. And with two carryons, he doesn’t want to bother with those extra battery packs – more clutter is not needed.
However, with Solio, he doesn’t consider this extra techtoy as “clutter” – at least his small gadgets (not laptops at this time) can be recharged enroute – all he has to do is unfold the charger and stick it to his window facing outward. Very cool. So don’t wait until Earth Day to take advantage of Ol’ Sol.
If you don’t have a car adapter, aren’t near an outlet, and just have to be productive, go Solio. The top of the line Magnesium edition is under $200 and the “classic” version is under $100. It’s nifty design will tell the world that you are not just “green,” you’re leading the way.
The Marketing Consigliere has set up a “lens” called ”C4ISR Marketing – aka Network Centric Marketing” on Squidoo and is trying to teach himself about whether it provides utility for B2B marketers. HIs “lens” (this is what you call your site there) is not a high ranking site in the Squidoo world by any means, but he guesses it’s better than a lot of others. For now he’ll tinker with it and learn.
Squidoo is the brain child of Seth Godin and was built by Viget Labs. The Marketing Consigliere think it’s a great concept and there is much more education to obtain on his part to leverage more value out of it. Here’s his question: It seems perfect for hobbyists, enthusiasts, consultants and the like, but can/should companies set up lenses like they set up MySpace pages and expect traffic either to that site or from that site for gathering data? [Read more...]
