IT’s Role in Marketing Automation

IT’s Role in Marketing Automation

Charlie Chaplin in Modern Times (1936). This is the ninth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The IT Department Role & Business Transformation of the Organization Obviously, in the years to come, the IT Department will be a critical partner in  effort to transform into a Net-Centric Marketing organization.  Requirements for new communications technologies and hardware will need […]

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