IT’s Role in Marketing Automation

IT's Role in Marketing Automation

Charlie Chaplin in Modern Times (1936).

This is the ninth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

The IT Department Role & Business Transformation of the Organization

Obviously, in the years to come, the IT Department will be a critical partner in  effort to transform into a Net-Centric Marketing organization.  Requirements for new communications technologies and hardware will need to be specified; additionally, these tools will need to be evaluated, prioritized, and acquired for deployment, upgrading, or replacement. [Read more...]