Marketing Automation Comms & Computing

March 30, 2010 By 1 Comment

Marketing Automation Communications & Computing

Your Marketing and Sales teams should communicate like a platoon.

This is the eighth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Communications

Obviously the telephone will continue to be a major tool to the Net-Centric Marketer for communications.  For outbound and inbound data gathering and selling, the telephone has proven its versatility and from an interactive perspective, remains widely accepted by customers.  Enhancing the capabilities of voice-based platforms are Internet based Interactive Voice Response (IVR) systems, which are a significant advancement over legacy IVR platforms. [Read more...]

Filed Under: B2B Marketing, C4ISR Marketing, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , , , , , ,

Reverse Speech WTF? – ?FTW hceepS esreveR

October 12, 2009 By 3 Comments

Keeping up with Marketing trade publications is difficult, but it is often the best way to keep from lagging too far behind when it comes to knowledge of the latest and greatest applications that Marketers can use.  It’s also important to check niche technology publications to see what may be coming down the horizon.

In the October 2009 issue of Speech Technology, there was a short column on a controversial concept that was being marketed by vendors at SpeechTEK 2009, a major trade show for the Interactive Voice Response (IVR) industry.

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Filed Under: Behavioral Marketing, Data Mining Tagged With: , ,