modified Creative Commons from Sidewalk Flying
In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media. Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter and other tools. By themselves, most of these tools may not be effective, but when used in an integrated campaign can be very valuable.
But being the Founder of the Program, he has wholeheartedly been spreading news about it. However, he did not expect to get such a myopic reply, from someone in the same social circles, resulting from an email blast that was promoting the Awards Program:
