Day 2
The second day of LeadsCon was interesting than the first day – and it appeared that more people were in the audience too. [Read more...]
Marketing Automation Services, Demand Generation, and Lead Management | Allinio

The second day of LeadsCon was interesting than the first day – and it appeared that more people were in the audience too. [Read more...]

The Marketing Consigliere loves New York pizza and will find any excuse to go get some. What better excuse than this year’s LeadsCon? Smack dab in the middle of Manhattan, LeadsCon, like a hot fresh pizza straight out of the oven, will offer much to chew on and digest.
Jep Castelein (@jepc) of LeadSloth had indicated that he would not be attending since he was concentrating on lead nurturing and lead scoring as opposed to lead generation. Was he being smart in not attending?
Stay tuned for a review once the Marketing Consigliere has sat in on some sessions and made a round of the exhibitor floor…

Just a week after a great time at Eloqua‘s “Brave New World,” The Marketing Consigliere had the pleasure of attending another very crowded B2B event in the Washington, DC area. Silverpop held a session of its “B2B University” and he was surprised to see it was a standing-room only event for the B2B crowd; DC is not known for its B2B community; there’s not even a Business Marketing Association chapter here. And what makes an event like this even more rewarding is meeting professionals from companies he’s never heard of before. It humbles him to discover companies that have been around for years that he was oblivious to. [Read more...]
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