Media Rules!

Media Rules!

The Marketing Consigliere recently attended a luncheon hosted by the DC Ad Club.  The two speakers, Brian Reich and Dan Solomon, were presenting their new book, Media Rules! – Mastering Today’s Technology to Connect With and Keep Your Audience. He bought the book, had the authors autograph inside the cover, and proceeded to read it. Here are his thoughts: The byline “Mastering Today’s Technology…” raised his hopes but it is […]

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