Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Creative Commons by Tulane Public Relations
The following infographic was put together by Capterra and InfoNewt. On one hand, we think it’s great that Capterra has illustrated what is going on in an increasing market for Marketing Automation. On the other hand…
For the second year in a row, Pardot has held its Elevate User Conference, a great opportunity for its customers to mingle, share best practices and learn about their vendor’s product road map, much like what happens at similar, established user events hosted by Marketing Automation industry leaders like Marketo and Eloqua. This year’s event in Atlanta underscored how far Pardot and its customers have come in their sophistication regarding the use of web-based Marketing technologies (Disclosure: Allinio was given a complimentary pass by Pardot to the entire event).
While attending the Online Marketing Summit in Washington, DC, the audience had the privilege to listen to the lunchtime keynote by Steve Woods, CTO of Eloqua, a leading marketing automation platform provider. He was handing out copies of his recently published book, Digital Body Language, to people who asked questions at the end of his speech.
Fortunately, the Marketing Consigliere asked one of the questions and was pleased to obtain a copy of this book, which should be read by any Marketer who is interested in demand generation, behavioral marketing, business intelligence, campaign management, email marketing, or enterprise marketing management (EMM). [Read more...]
