“B2B Marketers Missing the Mark on Demand Gen”

“B2B Marketers Missing the Mark on Demand Gen”

As a member of the American Marketing Association, we look foward to the publications they provide to their membership, especially Marketing News.  The August  issue’s “Buzz Bit” feature briefly had some very interesting statistics that we would like to present to you in verbatim… “B-to-B Marketers Missing the Mark on Demand Gen” 80% of B-to-B Marketers and salespeople consider their demand-generation campaigns ineffective, according to a July survey from Corporate […]

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Focus Broadly and Let the Network Work For You

Focus Broadly and Let the Network Work For You

Focus groups, which are easily five-figure marketing expenses, are not embraced by all. Those that do understand the value of focus groups know that getting a focus group together is always a challenge and requires a lead time to find and attract qualified participants. Likewise, it takes time to get observers assembled at the same time, behind the mirror to see what’s going on. And […]

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