Non-Social Media – Still Youthful, Not Going Away

Non-Social Media – Still Youthful, Not Going Away

In the iMedia Connection article “Heralding the Death of Non-Social Media,” Doug Schumacher of Basement, Inc. has correctly pointed out that in an increasingly Network Centric Marketing world, “A high percentage of purchases are already preceded by online research.  And where there is online research, there are search results. Those search engine results pages often bring up links to a number of consumer review sites.“ Yes, there are empirical studies corraborating […]

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Green Friday and Monday

Green Friday and Monday

For the past couple days in the United States, some Internet activity was subdued because most businesses were closed and many people were preoccupied with the Thanksgiving holiday. The Marketing Consigliere says “some” because he meant the human traffic. If you think about it, the non-human traffic and computing did not rest one bit. Spiders continued to scan sites for search engine rankings; the work […]

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