Marketing Automation Comms & Computing

March 30, 2010 By 1 Comment

Marketing Automation Communications & Computing

Your Marketing and Sales teams should communicate like a platoon.

This is the eighth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Communications

Obviously the telephone will continue to be a major tool to the Net-Centric Marketer for communications.  For outbound and inbound data gathering and selling, the telephone has proven its versatility and from an interactive perspective, remains widely accepted by customers.  Enhancing the capabilities of voice-based platforms are Internet based Interactive Voice Response (IVR) systems, which are a significant advancement over legacy IVR platforms. [Read more...]

Filed Under: B2B Marketing, C4ISR Marketing, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , , , , , ,

Marketing Automation – Intelligence Required

March 24, 2010 By 1 Comment

Sea-Based X Band Radar

Sea-Based X Band Radar - Boeing Company

This is the fourth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

The “ISR” Portion:
Intelligence, Surveillance & Reconnaissance

Gathering market data has become more critical than ever. Net-Centric Marketing allows for a scale of collecting and processing data never before seen.  The ability to conduct polling over the web has been prevalent for years but in the past few years survey technologies have increased in sophistication and can be implemented rapidly; Marketers can now see answers to questions and trends as they are entered directly by the survey respondents. [Read more...]

Filed Under: Business Intelligence, C4ISR Marketing, Data Mining, Leadership, Marketing, Net-Centric Marketing Tagged With: , , , ,

Cooper Pooped on RFID?

August 12, 2008 By Leave a Comment

About a year and a half ago, Mini Cooper instituted an interesting promotional campaign using RFID technology.  Cooper owners were given RFID-enabled key fobs which interacted with special billboards in EZPass regions.   When the driver approached the billboard in his or her Mini, a talking car would appear, along with the person’s name who registered the key fob.

Mini

So now the question must be asked, why isn’t there more marketing like this?  Did Mini Cooper not extract any value from this – did customers complain, did the car company not see any ROI besides publicity, was no other data gathered that could enhance demographic or behavioral targeting of messages?

Where is the promise of location based advertising – How far a leap is it from here?  Would Mini Cooper do this again?  It has to have more value than merely as a public relations stunt… Is there anyone else that is engaged in promotions utilizing RFID technology?

Filed Under: Advertising, Behavioral Marketing, Campaign Management, Public Relations Tagged With: ,