Too Many “Gurus” Who Don’t Know the Basics

Too Many “Gurus” Who Don’t Know the Basics

Although it was a long time ago, the Marketing Consigliere went through too much pain and suffering in business school to tolerate all the social media “gurus” who think they are marketing experts just that because they rank highly on Twitter charts or shave their head like some Seth Godin wanna-be.  Heaven forbid that overwhelmed, desperate Marketing professionals should listen to them or even pay them out of their dwindling marketing […]

Read Me Leave comment

Squidoo Lenses for B2B Marketers?

Squidoo Lenses for B2B Marketers?

I’ve set up a “lens” called  “C4ISR  Marketing – aka Network Centric Marketing” on Squidoo and am trying to teach myself about whether it provides utility for B2B marketers. My “lens” (this is what you call your site there) is not a high ranking site in the Squidoo world by any means, but I guess it’s better than a lot of others. For now I’ll tinker with it […]

Read Me Leave comment