Over the weekend, there was an announcement regarding the acquisition of one Marketing Automation platform by another, and we were scratching our heads from the lack of Twitter buzz. [Read more...]
OMS 2012 – Yes, You Should Have Been There!
February 10, 2012 By 1 Comment
The buzz around the Online Marketing Summit this year was loud and continuous; many people were there for the first time and many were self-described as online marketing neophytes. Even to battle-scarred digerati like us, OMS 2012 exceed expectations… [Read more...]
20 Most Popular Marketing Automation Platforms
December 8, 2011 By 4 Comments
Creative Commons by Tulane Public Relations
The following infographic was put together by Capterra and InfoNewt. On one hand, we think it’s great that Capterra has illustrated what is going on in an increasing market for Marketing Automation. On the other hand…
Marketo’s Spark Should Light a Fire for SMBs
October 12, 2011 By Leave a Comment
Yesterday Marketo announced a new service offering for the SMB market called Spark. Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations. Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign.
Marketo’s announcement of a SMB app is a positive one and will help accelerate the adoption of Marketing Automation for all the vendors in the sector catering to the SMB community. Here’s why: [Read more...]
Marketing Automation & Dreamforce 2011 – Day 3
September 6, 2011 By 2 Comments
Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:
OK, only some of this was blogged in the trenches. By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event. But at least I still followed the brief format from the last two postings.
Marketing Automation & Dreamforce 2011 – Day 2
September 1, 2011 By Leave a Comment
Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:
Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce. There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.” They are extending their Chatter product for general use and with their recent acquisition of Radian 6, they will enable marketers to better understand the “voice of the customer.” [Read more...]
