Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Photo parody mashup of http://www.flickr.com/photos/stevepj2009/ and MGM images
Sung to the tune of “Have Yourself a Merry Little Christmas.”
Get yourself Marketing Automation,
Start the process right,
Make sure that
You and your Sales are all aligned. [Read more...]
Tech startups are generally innovators. But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales. The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, or the ones that are Internet-based yet don’t go far enough.
The Marketing Consigliere would like to give you some reasons why those engaged in entrepreneurship need to start from the ground up, before they even have a website, with marketing automation for their company: [Read more...]
Just a week after a great time at Eloqua‘s “Brave New World,” The Marketing Consigliere had the pleasure of attending another very crowded B2B event in the Washington, DC area. Silverpop held a session of its “B2B University” and he was surprised to see it was a standing-room only event for the B2B crowd; DC is not known for its B2B community; there’s not even a Business Marketing Association chapter here. And what makes an event like this even more rewarding is meeting professionals from companies he’s never heard of before. It humbles him to discover companies that have been around for years that he was oblivious to. [Read more...]
An interesting development for Network Centric Marketers has developed from Charm City - Blue Sky Factory of Baltimore, Maryland has developed a “Share With Your Network’ (SWYN) feature for their email customers which allows email recipients to easily post email content onto their social networks.
