Using a virtual to real-world conversion mechanism, the location of Second Life avatars is converted to locations on the map of The Hague. Carrying a GPS device, a group of walking tour participants will explore the real-life manifestation of the virtual world, interacting with the avatars in their vicinity. (Creative Commons by Overig on Flickr.com)

The Marketing Consigliere does not make it a habit to hobnob with the journalistic class, but living in the Washington DC area makes it hard to avoid.  And when a journalist is a paisano, that makes it even harder-  occasionally, he has had the good fortune of bumping into the Washington Post‘s Rob Pegoraro, so he makes it a point to follow him on Twitter and read his technology columns in the Business section of this great newspaper – probably more often then he bothers to read Walt Mossberg‘s articles.

Rob’s article in the November 22nd issue of the Post, ‘Augmented Reality’ fuses the Web and the world around you, provides a basic and thorough explanation of a promising tool for consumers and marketers.  It led the Marketing Consigliere to think more about this… [Read more...]