Keeping up with Marketing trade publications is difficult, but it is often the best way to keep from lagging too far behind when it comes to knowledge of the latest and greatest applications that Marketers can use. It’s also important to check niche technology publications to see what may be coming down the horizon.
In the October 2009 issue of Speech Technology, there was a short column on a controversial concept that was being marketed by vendors at SpeechTEK 2009, a major trade show for the Interactive Voice Response (IVR) industry.
