Marketing Automation Services, Demand Generation, and Lead Management | Allinio
This past week The Marketing Consigliere was fortunate enough to attend a very interesting event. Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California. The name of the event was appropriate.
While attending the Online Marketing Summit in Washington, DC, the audience had the privilege to listen to the lunchtime keynote by Steve Woods, CTO of Eloqua, a leading marketing automation platform provider. He was handing out copies of his recently published book, Digital Body Language, to people who asked questions at the end of his speech.
Fortunately, the Marketing Consigliere asked one of the questions and was pleased to obtain a copy of this book, which should be read by any Marketer who is interested in demand generation, behavioral marketing, business intelligence, campaign management, email marketing, or enterprise marketing management (EMM). [Read more...]
