Gumdrops by terren in Virginia
No surprise, the second day of SugarCon was as satisfying as the first.
[Read more...]
SugarCon Shows How Sweet CRM Can Be, Day 1
April 5, 2011 By Leave a Comment
"Candy" by livingonimpulse
We had a really great time at SugarCon today learning about their CRM platform and ecosystem. For those of you who could not make it, it was a good crowd with fantastic speakers. Here are some of the highlights of Day 1:
Get a Lot with Pardot
September 28, 2010 By 2 Comments
The end of September brings us the beginning of a great new event – Elevate 2010, the Pardot users’ conference, held in Atlanta, Georgia. Pardot was there in full force with a healthy audience of users and partners who gathered to learn more about this affordable marketing automation platform.
David Cummings (@david_cummings) delivering the keynote at Pardot’s Elevate 2010 [Read more...]
8 Reasons Startups Need Marketing Automation
July 12, 2010 By 1 Comment
Tech startups are generally innovators. But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales. The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, or the ones that are Internet-based yet don’t go far enough.
The Marketing Consigliere would like to give you some reasons why those engaged in entrepreneurship need to start from the ground up, before they even have a website, with marketing automation for their company: [Read more...]
The Feeling is MutualMind
March 12, 2010 By 2 Comments
With Marketing organizations scrambling onto the social media bandwagon, more and more are realizing that they need to do it in an increasingly integrated way with the rest of their marketing efforts. One of the most important things to do in that regard is to utilize analytical technologies that help document the measurable results for social media reconnaissance and tactics.
MutualMind, a Richardson, Texas-based startup, has a vision for Marketers that can help them master this need to integrate social media with their overall marketing. Recently, The Marketing Consigliere interviewed Babar Bhatti (@thebabar), the CEO of MutualMind before he departed for SXSW 2010 about this vision and the compelling reasons to try his social media platform for business. [Read more...]
Snap! B2B iPhone Apps! – Part I
February 3, 2010 By 5 Comments
With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions. Apple‘s popular iPhone, which was once thought of a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional.
