EmSense – Common Sense or Nonsense?

February 24, 2008 By Leave a Comment

EmSense Glasses

This is a headset which is being developed by EmSense, a Monterey, California based company that is pioneering physiological neuro-scientific sensing for business decision making. Their patent-pending device has embedded sensors that combine EEG technology used to measure brain-wave activity and other biometrics like eye motion, breathing, cardio activity, body temperature in an individual viewer. Another company, Sands Research, also is helping firms conduct market research by measuring physiological data. [Read more...]

Filed Under: Advertising, B2B Marketing, B2C Marketing, Behavioral Marketing, Business Intelligence, Data Mining, Marketing, Net-Centric Marketing, Public Relations, Sales Tagged With: , , , , , ,

Superbowl Ads and Branding – What’s Under the Hood?

February 4, 2008 By Leave a Comment

Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of a dud. Not much else to talk about from a C4ISR Marketing perspective.

Super Bowl XLII Logo

Marketers squandered an amazing opportunity to stress test their MRM, EMM, Campaign Management, and Web Analytics tools. With millions viewing, this would have been a great chance to gather business intelligence, conduct real-time site optimization with multivariate testing, bolster CRM data, do data mining, and raise B2B brand awareness.

You can read more of The Marketing Consigliere’s “humble opinion” at another great marketing site – he is fortunate that Scott White of the Brand Identity Guru Blog allowed him to be a guest blogger there.  Scott has a good irreverent style that rightly slaps brand management professionals marketers in the face, so The Marketing Consigliere hopes you’ll read more of that blog.

The Brand Identity Guru Blog Screenshot

Filed Under: Advertising, Agencies, B2B Marketing, B2C Marketing, Brand Management, Business Intelligence, C4ISR Marketing, Campaign Management, CRM, Data Mining, EMM, Marketing, Metrics & Measurement, MRM, Net-Centric Marketing, Social Networking, User Generated Content Tagged With: , ,

Why the Writers’ Strike Could Fail

November 5, 2007 By Leave a Comment

While we have a classic case of challenging those who control the “means of production,” there is something new that the Writers Guild of America should worry about. This is a test of Network-Centric Marketing – of the “wisdom of crowds,” of social networking, and of public relations and brand management.

CSI:NY is already on Second Life, inviting viewers to “act” in its virtual episode. While the basic script guidelines have already been created, here is a chance for improvisation and collaboration by participants.

CSI:NY in Second Life

Today producers of television shows have an advantage – This is not like a strike from the 30s, 40s, or 50s. We’re talking about creative content, and the picket line is irrelevant in the networked world. Additionally, the “scabs” who can step in and help create content can come from the pool of millions of loyal viewers, many of which (but certainly not most) can probably create storylines just as well as most of the 12,000 members of the Writers Guild of America.

We’ve already had advertisers allow customers to create advertisements, as illustrated by the famous Doritos “Crash the Super Bowl” commercial during Superbowl XLI.

The data gathered from loyal fans can be used to make great content, and to attract more advertisers who don’t mind that a picket line has been “crossed.” This conflict can actually strengthen the brand and the producers can win the PR battle by recruiting viewer/scabs that participate in the networked world.

Filed Under: B2B Marketing, Brand Management, C4ISR Marketing, Data Mining, Net-Centric Marketing, Public Relations Tagged With: , , , , ,